Right Side of History.
EECA (Energy Efficiency & Conservation Authority)
Shifting the daily climate actions every one of us can take
from:
easy to brush off because they feel inconsequential in the moment
to:
part of a legacy of how we chose to act during a critical time in the climate crisis.
For this strategy we drew inspiration from the intergenerational thinking of New Zealand’s indigenous Māori culture, Native American long-term planning principles, Japanese future city design practices, and 100+ year art projects to create a new approach for one of NZ’s leading climate-focused government agencies.
Setting the challenge.
We launched with a challenge: to rise up to the current climate crisis, and act in a way we would like to be remembered.
The campaign put our current moment into a historical context, alongside other pivotal times when people in New Zealand and across the world rose to a challenge in a way that we look back on with pride, all captured in powerful photographs.
From women’s rights to same sex marriage, Māori land rights to the fall of the Berlin Wall, audiences can explore these other moments that remind us of the need to stand once again on the right side of history, today.
We launched this challenge in the weeks before the UN Climate Change Conference (COP26), alongside an open letter from leading climate scientists and authors of the latest Intergovernmental Panel on Climate Change (IPCC) report.
Documenting our response.
The campaign now lives on through monthly playback of the moments and contributions captured across the country in response to the initial challenge.
Partnering with New Zealand’s most popular news site, Stuff.co.nz, photojournalists across the country are documenting the people, brands, companies, and councils acting on the right side of history, every single month.
Real-time updates of the response are shared across mediums, inviting more Kiwis to get involved and share their own online to be part of the movement.
