Stay Warm Without the Work.

EECA (Energy Efficiency & Conservation Authority)

Shifting the idea of investing in home insulation and heating for a high deprivation, low income audience, busy juggling a lot of priorities

from:

an unnecessary extra investment, because holding back the cold through blankets, beanies, and hot water bottles has always been their normal routine

to:  

a way to free themselves of excessive effort better spent elsewhere.