Give Nothing to Racism.
NZ Human Rights Commission
Bronze Cannes Lion
4 x Gold Effies
2 x Gold Axis Awards
2 x Gold Spikes Asia Awards
Shifting casually racist thoughts, actions, comments, and jokes
from:
seemingly harmless ‘nothings’ that are easy to let slide if you’ve never experienced them yourself
to:
casually racist ‘somethings’, each contributing to a bigger picture and pattern of harm.
Results.
3 million video views in the first two weeks, for a topic Kiwis previously wanted to deny and ignore.
69% of people who saw the campaign said they’re more aware of the different types of racism because of it
79% recognised that even small acts of racism can be harmful to others
40% thought about their own views and behaviours related to racism
1 in 4 people talked with others about racism
14% changed their behaviour towards people of different racial backgrounds
Campaign website reached 188 countries
The 2018 Race Relations Day was themed ‘Give Nothing to Racism’, marked by a peace walk from Parliament and events in all major centres
Major cities, brands, sporting bodies, government organisations, and community groups adopted Give Nothing to Racism
Material from the campaign featured in a documentary about racism in NZ
AV script was included in an anthology book showcasing 100 NZ & Australian spoken word performances
Give Nothing To Racism has been adopted by the public and used in the form of murals in response to the Christchurch mosque shootings, and on placards at Black Lives Matter protests
Give Nothing to Racism was presented at the United Nations Committee on the Elimination of Racial Discrimination (CERD) by Race Relations Commissioner Dame Susan Devoy as a significant action taken against racism in NZ.