There’s Someone for Everything.
Trade Me
Shifting Trade Me’s e-commerce marketplace in the minds of buyers and sellers
from:
an e-commerce platform viewed as mostly for older New Zealanders, despite 80% of Kiwis using it
to:
a thriving online marketplace that is the enabler of modern lives, helping Kiwis find whatever they need to live their way.
Cross-vertical platform.
To drive preference for Trade Me - New Zealand’s largest online marketplace - for both sellers and buyers across all verticals, the job wasn’t about growing audience (most Kiwis are on the platform) but finding a new way to show relevance to modern Kiwis of all kinds.
Our creative platform showed how modern-world Kiwis with diverse needs could find what they need - be that a thing to buy, or a buyer to sell a thing to - in a way that flexed across Trade Me’s key verticals: Motors, Property, and Jobs.
The platform continues to be used across new product updates, such as the Vehicle Background Checks and Property Insights.
