Stronger Immunity, Greater Possibilies.
Unite Against COVID-19 (Department of the Prime Minister & Cabinet)
Shifting the importance of getting vaccinated
from:
a less urgent precaution for a country that had already eliminated COVID-19
to:
an exciting and vital step toward even greater opportunities and freedoms.
To bring this proposition to life, we co-designed the campaign with artists from across the country, inviting them to express what ‘possibilities’ meant to them and their community.
Results: And along with our other vaccination work and the wider Unite Against COVID-19 pandemic communications this campaign contributed to, by the end of 2021 NZ achieved a 90% double vaccination rate for the eligible population, and maintains the lowest COVID-19 death rate in the OECD.
